PRIMED Toolbox · Business models

Turn a promising pathway into a testable business model.

Use the Navigator after you have identified a possible resource, product, service or collaboration opportunity. It helps you structure a practical starting hypothesis: who benefits, how value may be created, which partners matter, and what needs to be tested locally before moving forward.

1
Frame the opportunityDescribe the asset, problem or initiative you want to explore.
2
Set the contextCapture supply, intended output, users, delivery and coordination needs.
3
Compare optionsUse model patterns as prompts to challenge your initial assumptions.
4
Prepare next stepsEdit the canvas and take a focused validation brief to your partners.
Step 2–4 · Your working brief

Business-model options for your pathway

Complete a few inputs, then generate options to structure a first discussion.

How to read this page. These are input-based starting options, not recommendations or ratings. Use them to compare plausible models, surface assumptions and agree what needs local evidence.
Starting option

Add a few inputs to generate a working option

The Navigator will use your answers to surface a relevant pattern and explain the assumptions behind it.

    Use this option toStructure a first conversation about value creation, delivery and the evidence still missing.

    Other patterns worth comparing

    Alternative options help avoid locking into one model too early.

    What your inputs currently suggest

    Signals highlight areas to strengthen, not success scores.

    PRIMED Business Model Navigator. This is a structured working space for pathway design and partner discussion. Combine it with technical analysis, market engagement, regulatory advice and real pilot evidence before making implementation or investment decisions.